The full transcript of a Black Friday campaign executed entirely through chat. 23 products repriced, a coupon created, and a banner published. In five messages, not four hours.
A real audit of 6 active coupons using Lola’s analytics: WELCOME10 is working, FLASH50 is burning money, and LOYALTY15 is rewarding behavior that was already happening.
There are two kinds of coupon customers: the ones who come back at full price, and the ones who only show up for deals. Here’s how to tell which ones you’re subsidizing.