A real audit of 6 active coupons using Lola’s analytics: WELCOME10 is working, FLASH50 is burning money, and LOYALTY15 is rewarding behavior that was already happening.
You spent $3,200 on ads to acquire new customers while 11 of your best buyers quietly stopped purchasing. Here’s how WooCommerce hides your churn problem and what to do about it.
There are two kinds of coupon customers: the ones who come back at full price, and the ones who only show up for deals. Here’s how to tell which ones you’re subsidizing.